2009. Communication makes another step forward.

In 2009 started off the fine tuning of a very articulated communication plan, having not only the aim to support launching of new products, but at the same time to reposition the company along an innovation axes.

The restyling of the logo was the first step: it was simplified and given a more modern design, with a little “technology” touch here and there.

Step two, indentifying what in communication is usually called  graphic format”: font choice, color palette for Gio’Style green to be used as background in the print campaign, choice of working on oval shapes, that resemble better the shape of Gio’Style’s logo, to contain titles and texts.

The result of these choices are the first two print campaigns: one for the line of kitchen utensils called “Gesti” and one for “Patù”, the modular system for waste separation. 

And always marked by this tone of voice, we produced a short commercial, in animation, for Patù.

The opening is fresh, lively but above all very promising. Success won’t be attended for a long time. To be continued. Wait for us.