A COLOUR HISTORY

Gio'Style always believed in the power of communication.

As early as a few years after its foundation, by the end of the Fifties, Gio’Style started promoting its products through rich and successful press campaigns, with advertisements that are still funny and pleasant to read.

In time, new media and campaigns came up. Just in 2007, Gio’Style developed an intense advertising campaign through some national broadcasting stations, the major magazines and the entire trade press, plus various “in-store” activities all over the national territory.

The success encountered by this radio advertising led the company to repeat the experience in 2008. Some of the most important local radio stations joined the national broadcasting radios, supported by an intense press campaign in the second half of that year.

The second half of 2009 will bring great surprises. Be ready to tune in with us!