The Gio 'Style brand born in 1949 has invested in advertising since its inception, constantly communicating with its target audience. The main purpose has always been to ensure that people could identify with the mission of ...

Gio 'Style still today, after more than 70 years, is one of the leaders in the outdoor market and, in 1949, the year of the brand's birth, was a precursor of the growing needs of the population after the economic boom, creating some of its products iconic as the ...